Tuesday, July 30, 2013

Katy Perry announces new album via giant gold truck

Katy Perry has a golden record on her hands.

The 28-year-old Santa Barbara native revealed long-awaited new details about her upcoming fourth album by sending a gigantic golden semi-truck onto the streets.

The semi-truck, which first appeared in Los Angeles on Monday, was painted gold and had the words KATY PERRY - PRISM - 10/22/13 plastered in a daring black font on its sides and back. Perry then took to her Twitter account to invite L.A. fans to track down the truck and post pictures of it.

Although Los Angeles citizens were the first to get a glimpse of the gold transport truck, Perry promised that other cities would be able to get a look, saying, "Don't you worry, Los Angeles is just the first stop on the map". On Tuesday, the truck appeared in San Francisco. The album's known collaborators are Bonnie Mckee, Max Martin, Dr. Luke, and Sia Furler. In May, it was reported she was recording a duet with Maroon 5's frontman Adam Levine.

Prism, which hits stores October 22, will be Perry's first album since 2010'sTeenage Dream. Her 2010 record allowed her to spend an unprecedented 69 consecutive weeks in the Billboard Hot 100's Top 10. In total, Teenage Dream's singles spent 225 consecutive weeks in the Billboard Hot 100, smashing Michael Jackson's record of 130 weeks which he attained with 1982's Thriller. Her 2011-2012 tour, the California Dreams Tour was awarded the MTV Europe Music Award for Best Live Act, the Teen Choice Award for Choice Music Tour, and People's Choice Award for Favorite Tour Headliner. The tour also secured spots on Billboard and Pollstar's list of the top tours of 2011.

With Prism's release less than 3 months away, the release of a single is reportedly imminent - Perez Hilton and Idolator are reporting the album's lead single will be titled "Roar" - however this has not yet been confirmed. The record will be released through Perry's longtime label Capitol Records; a subsidiary of Universal Music Group in October.

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